Future Cool Column
Let’s work out the future of … work

Let’s work out the future of … work

Max Thinius is regarded as Europe’s leading futurologist.

He researches and works on topics ranging from digitalization, social development, economy, financial market, urban and regional development, to health, nutrition, education and politics.

From this holistic view, many possibilities of the future often become visible – and his FUTURE COOL column, of course.

Future Cool by Max Thinius

It’s actually crazy: we start out curious about the world, enjoy all the freedoms and enjoy our lives. Why doesn’t it stay that way? Because we work. Work can be fun, but in most cases it is a burden. Mainly because it doesn’t adapt to us, but we adapt to it. And so it happens that many people wait for the time “after” work. Be it with retirement or at the end of the working day.

But how cool work could be in the future and how we could use it to benefit ourselves, our company, the region, the world and all people … that’s what the new possibilities of digitalisation show us. And they are really cool. Take a look at Max’s video column FutureCool – let‘s work it out.

Stay cool and create your future!


Max Thinius

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