The Reverso 90th Birthday Book
Nick Foulkes about the most elegant flip side of watchmaking

Nick Foulkes about the most elegant flip side of watchmaking

There may be books that were created solely because of very ambitious CEOs or PR-People in the depths of the watch industry. And there are books about watches because they are actually worth it. This book, of course, belongs to the latter because it is about the famous and beautiful Reverso and it is written by Nicholas Foulkes.

The connoisseurs among you will surely nod in agreement now, the curious people with less expertise but style and a weakness for art deco may follow us this way.

Nickolas Foulkes Reverso Book

This richly illustrated volume traces the story of one of the world’s most recognizable wristwatches through archive images and original photography, together with an evocative text by noted author historian journalist and horological specialist Nicholas Foulkes.

Born in 1931, at the height of the Art Deco period, the Reverso was created in response to the challenge of designing a wristwatch that could withstand the rigours of polo matches.

As well as tracing the history of the watch and its evolution over the past nine decades – with more than 50 calibres and several hundred dials. It shares the stories of more than a dozen Reverso owners who have personalized their watches in deeply meaningful ways.

And it also tells the fascinating story of Jaeger-LeCoultre’s founders, their inventions that have had a profound impact on horological history, and the Maison’s development as an integrated Manufacture with 180 skills brought together under one roof.

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