Founder Interview
Introducing Osnowa

Introducing Osnowa – Paulina and Paulina about their brand

Every week we present a brand that is part of the portfolio of The Wearness – the online marketplace for sustainable clothing, accessories and beauty. This time we introduce you to »Osnowa« by the friends Paulina and Paulina.

The basic idea behind Osnowa: a collection that functions like a well designed and completely ethical wardrobe. From the beginning on, it was important to the founders that Osnowa not only produces beautiful but innovative clothes.

To achieve this, materials must be certified, biodegradable or recyclable. In addition to recycled cotton and GOTS-certified organic cotton, the collections include certified ROICA elastane from Japan, Italian premium recycled wool Re.Verso or Newlife – polyester made from 100% bottles fished from the sea.

The interview was conducted by our colleagues from The Wearness.

»We have been building the brand in harmony with ourselves, which is why our values stand behind it above all.«
Dear both, please tell us a little about yourselves.

We are Paulina Wardak and Paulina Soltyk from Poland and we have been friends for several years.

In the life of one of us fashion was present since childhood, because of her father’s family sewing room. The other of us, on the other hand, has always had an unbridled passion for art and fashion, and thus for beautiful things.


How did the idea for the label come about?

It started with talking about fashion and exchanging observations. Casual and relaxed – as it happens in friendship. These were interesting discussions and it turned out that we both have similar expectations towards fashion and that we share common values.

That, in a nutshell, is how Osnowa was born. Thoroughly practical, simple and providing good, responsible solutions.

What makes Osnowa special?

The idea behind Osnowa is to promote the concept of a capsule closet. A well-thought-out and complete ethical closet produced locally, consisting of timeless cuts that fit together like a puzzle.

Classic and practical basics that will work for a variety of outfits and their quality will last for years. Thanks to a wide range of sizes (XS-XL) women of different figures will find proposals for themselves.

Why are you sustainable?

From the very beginning, we have been building the brand in harmony with ourselves, which is why our values stand behind it above all. The basic philosophy of Osnowa is a sustainable production model and a series of actions undertaken in this direction.

Respect for the planet and for local craftsmanship as well as a focus on innovative certified materials is our priority – we believe that by being closer to nature, we are closer to ourselves.

Thank you, Paulina and Paulina!

Join our Community