The world-famous loved and beloved Gufram ‚Cactus‘, designed in 1972 by Guido Drocco and Franco Mello. It’s a very impressive coat track – but beware that your chosen outfit matches this major design piece (try casually throwing a Versace jacket over it).

‚Cactus‘ comes as an ironic totem, and embodies the grit, the imagination, and the humour of the design of the seventies“ says Gufram on its website. It was part of the ‚Multipli‘ series, experiments in radical design, consisting also of the ‚bocca‘ (mouth) sofa, the ‚pratone‘ (large lawn) sofa, the ‚capitello‘ (capital) chair, and many more.

These pieces challenged the status quo of interior design with their pop art appearance and their emphasis on lust and joy. Or, as Franco Mello himself put it in 2002 at an exhibition he curated at Castello di Rivoli: „Often an object began with extremely beautiful but rough drawings. It was like working with clay or writing a song: the piece emerged bit by bit.“

This beautiful Cactus is a part of permanent collections in museums such as the ‚Mude‘ in Lisbon, ‚Adam‘ in Brussels, and the ‚Fondation Beyeler“ in Basel.