Our LIEBLING OF THE DAY is a Missoni Classic V-Neck that every man with a semblance of taste should own. The pure power of colour, embedded in a unique pattern – Missoni at its best.

The famous brand was founded in 1953 when Ottavio and Rosita Missoni set up a small knitwear workshop in Gallarate, an Italian town near Milan. Five years later they presented their first collection under the Missoni label in Milan and the rest is fashion history.