These foolish things
The Dylan Jones Interview

The Dylan Jones Interview

Bestselling author, journalist and magazine mastermind Dylan Jones shares his own personal journey in his first interview with The Educated Cool. In the 80s, he was one of the first editors of i-D, before becoming a Contributing Editor of The Face and Editor of Arena.

He spent the next decade working in newspapers (Observer & Sunday Times) before embarking on a multi-award-winning tenure at GQ. In 2012 he was awarded an OBE for services to publishing.

Dylan Jones is currently the Editor-in-Chief of the Evening Standard and talked to us about his life and his recently published autobiography “These foolish things” after the launch event at The Arts Club in Mayfair.

»It’s got to be about quality, because if it isn’t about quality, I’m not interested.«
Was there a particular event that triggered you to write your memoirs?

I just left Condé Nast and I was speaking to my agent about what I should do next, as I tend to do a book a year, and he said that it’s time to my memoir. And I said, well, I’ve got no interest in writing my memoir, but he kept pressing and got a deal for the book. So, I wrote the book and when I finished it, I showed it to five people. To my wife, my two daughters, my agent and the editor who bought the book and they all said, you have to make it more personal. So, then I went away and spent another three months making it more personal.

How long did it take?

I write very quickly and I’m very efficient with my time, so all in all, it really didn’t take me more than a year.

Was it a pleasant process to come to terms with what you had experienced?

Yes it was. I certainly didn’t have any qualms about any particular aspect of my life. I just was initially reluctant because I wasn’t sure that they were of any interest, but I enjoyed it, absolutely

A boy about town
Which chapter of your life did you most enjoying revisiting?

I was very aware that if someone was going to pick it up and buy this book, that it needed to be entertaining. And so hopefully a lot of the perhaps some of the more trivial or more glamorous parts of the book are probably the parts that I enjoyed most, because it’s fun to write the anecdotes. If you’re going to tell those stories, they have to land properly, they have to be edited properly.

Terry Jones (founder i-D) and then later on, Nick Logan (founder The Face), both were very important mentors at the beginning of your career, what have you learned from working with them in particular?

I think with Terry, I learned that you could be chaotic in a positive way, and I love the fact that he was very much a kind of  “we’ll go and do it then” kind of a person. Plus, he was incredibly enthusiastic. He was very good at nurturing young people and getting the best out of them. And with Nick, I think I learned diligence, carefulness, and attention to detail. In some respect, the opposite of Terry, but no less influential.

Sade on the cover of I-D in 1983
Neneh Cherry on The Face in 1988
Sir Michael Caine x Arena in 1988
It must be particularly challenging to develop a feeling for which trend will become and stay relevant. So, is this more of an instinct rather than an intellectual talent?

I think it previously was an instinct because I was part of it, and it’s now morphed into the latter because I’m no longer involved in that way. And because I’m older and I have different aspirations. You do develop a kind of intellectual instinct for it. I was very aware that when I was at a certain age that it helped enormously to be immersed in something and we very much were.

The 80s were my decade but by the end of it I lost track when acid house came along and was kind of relieved when Britpop entered the 90s, as I once again was able to connect with the popular zeitgeist. Was it the same for you?

Yes, kind of, because the acid house was fascinating, but it was a real gear change. It was a response to everything else that had been happening in the 80s. Plus it was fuelled by drugs, which I wasn’t particularly interested in. But when Britpop happened, it wasn’t just about music, it was about the everything – about sport, politics, literature and art. It was about a general sort of upswing in British culture, and it gave a coherent and kind of comprehensive heft, which I think was very important. It really has become as emblematic and culturally fascinating as the 60s.

Were you able to recognise the magic that was happening around you?

 

There was a certain amount of knowledge and a certain amount of arrogance that we knew that we weren’t just writing about our iteration of Swinging London, that we were actually part of it. But in hindsight, I think this time is more important today in some respects than we thought at the time. And I don’t say that with arrogance at all. I just think the confluence of cultures contributed to an incredibly rich and fertile period.

»We certainly put our head above the parapet to a certain extent, but we became a product and an idea that you couldn’t ignore.«
In 1999, you started as the editor in chief of GQ, and you have brought the magazine, which had previously lost its tracks, back to glory and new heights in over 20 years. What core skills did you rely on or what skills did you develop over time to achieve this?

I think it had more to do with ambition. As I started to work at the magazine, I realized, that if we really pushed it, we could really do something special. It could have been any vehicle, I think, so there was a Trojan horse aspect in it. We used that to forge a way into the culture, make the culture and to become brash and confrontational. Trying to reflect what was going on and to change it as well and I think to a certain extent we achieved that. We certainly put our head above the parapet to a certain extent, but we became a product and an idea that you couldn’t ignore. Then that became very powerful.

Kylie Minogue by Terry Richardson in 07/2000
Which Randy Newman song comes to mind?
William? William! In 2017.
In the creative media industry you need a special level of empathy on the one hand, and at the same time, the ability to maintain emotional distance in a in order to be successful. Is this balance between these two extremes also part of the success?

Yes, I think so. My policy has always been the same. If you’re happy with the people you’ve got, great. If you’re not, then you change that. But if you are happy with the people you’ve got, you basically paint the picture. You draw the road, and you say, this is where we’re going, and this is what I expect you to do. And then you kind of leave people alone.

I believe in attention to detail, but I don’t believe in micromanaging people. I believe in hiring the right people. There are always niggles and not everything runs smoothly, of course. In the end it’s all always about the product. I always focus on how we can make the product better. It’s got to be about quality, because if it isn’t about quality, I’m not interested.

You have met so many interesting and creative people in your career. Can you name some of them who were and are a real inspiration for you personally?

Bowie was obviously a huge inspiration, a man I got to know in a way. He was fantastic. I’ve enjoyed meeting lots of people and I’ve taken bits from people and been influenced by particular people, but not in a major way. As a journalist, it is difficult and dangerous to be intimidated and flattered by encounters with people.

Out of the traps
It was really lovely to read this little story about you meeting Shirley MacLaine. I assume that must have been a very interesting afternoon …

It was. As I say in the book, it was perfect because she’d been interviewed thousand times and didn’t care that I was working for the Sunday Times. But she wasn’t dismissive. She was just doing her job, and she was thoroughly pleasant. It’s yet another example of the really good people, the ones who have been around forever.

It’s often if you interview someone who’s been famous for five minutes, they can be extremely difficult to handle because they’re believing their own publicity. But if you have the status of a legend and have been around for a while, you’re usually very relaxed and pleasant.

Let’s talk about the books you’ve written. Which of them, apart from the memoirs, is particularly close to your heart?

I think probably the best book is the Bowie book (“David Bowie – A Life”) because it’s written in a quite unorthodox way, and I think it does show sides of him that haven’t been reflected elsewhere. I enjoyed writing the book about the New Romantics (”Sweet Dreams”) because I think it is a time that has not been reflected upon in a sufficiently substantial way.

When I wrote the Bowie book, which was quite successful, my agent asked me what kind of book I wanted to do next, and I told him about my idea of writing a book about the song “Wichita Lineman”. You can imagine what my agent thought of the idea. But that “terrible idea” got commissioned, I enjoyed writing it, it had some considerable success and critical acclaim. So, in the end I was pleased.

That marvellous Bowie book from 2017
A book about a song about ... everything important.
From Soho to the world ...
Today you are the Editor-in-Chief of the Evening Standard. You will turn this brand into a media platform that is about a daily digital service and a weekly newspaper by the end of summer. What are the biggest challenges in this context?

The challenges are always people because there’s a certain amount of attrition, which is never nice. It’s about structural changes and of course a lot of challenges day by day.

Talking about London. This city is still one of the most important centres of the western pop culture and culture scene. Can you explain why the city has kept its magic and appeal over the decades?

I think there’s a regenerative quality to London and each generation manages to throw up a fascinating mix of young people who like going to dark corners of the city and breaking things. I’m not one of these people who says my decade was better than your decade, or my pop music is better than your pop music. I’m of the belief that what’s happening now will maybe already be of equal importance, if not greater importance than decades beforehand. London continues to surprise us and itself. I think it’s an extraordinary city.

Is there a magazine or a news brand that manages to surprise and entertain even you these days?

I quite like the New Yorker. A lot of British an American newspapers of very good of course. I like The Spectator and The Economist are quite good, but I’m not a fan of lifestyle fashion magazines anymore. Most of them seem to have lost their way. The only interesting one seemed to be the small circulation ones, the idiosyncratically ones, the ones that deliberately are kind of left field. I think most orthodox magazines now are pretty poor.

Music plays a particularly important role in your life. Which musician, who is no longer alive, would you like to have interviewed?

Elvis! He was the first iteration of postwar pop cultural success. I would have loved to have sat down with Elvis for an afternoon, that would have been fascinating. He could not have failed to be fascinating.

Recently you also made a book together with Paul Weller, in which he selected and explained some songs of his career. How did this collaboration come about and how was it working with him?

It was actually Paul’s idea. We’d done a couple of podcasts in 2020 post lockdown. He’d obviously enjoyed them and decided that he wanted to do a book. And I was the lucky recipient of his largesse at the time.

I mean, Paul is very particular in the way that Van Morrison can be particular, and he has a reputation for being kind of grumpy and dismissive. But he isn’t really. He just doesn’t suffer fools gladly and like to do his work and talk about his work. I loved doing the project. It was great as it had a lot of freedom. He was largely very forthcoming, and I felt very lucky in order to be able to do it, actually.

I know it’s hard and a little bit silly, but can you name your top five favourite songs of all time?

Oh, man, without any warning off the top of my head?! Let’s see. “Wichita Lineman” by Glen Campbell, “Mother of Pearl” by Roxy Music, “Can you hear me” by David Bowie, “Police and Thieves” by The Clash and “Edith and the Kingpin” by Joni Mitchell. There you go (smiles).

Thank you, Dylan!

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