We like the G-Shock. Always have. Admittedly, not necessarily every iteration, but these new models, for example.

In the early 1980s, Kikuo Ibe was CASIO’s leading watch designer. In 1981, he founded a project team with only three members to realise Ibe’s vision of an indestructible watch.

Finally the first G-Shock was launched in 1983 with the “Triple 10” concept that applies to every model: the watch must be able to withstand a fall from a height of 10 metres, withstand at least 10 bars of water pressure and achieve a running time of 10 years with just a single battery.