Jenny HolzerRemember those great BMW Art Cars?!

31/08/2021

Art&Craft, Fashion&Lifestyle, Input&Ideas, Tech&Toys

Jenny Holzer
Remember those great BMW Art Cars?!

Jenny Holzer x BMW V12 LMR

Jenny Holzer (* 29 July 1950 in Gallipolis, Ohio) is an American conceptual and installation artist. Her work focuses on the use of text and the use of public space as an exhibition area.

Holzer grew up in Lancaster as the daughter of a German car dealer and a riding instructor.

Messages in the form of LED lettering are arranged together with carved plaques, benches or sarcophaguses made of stone to make up complete installations.

It is this interplay of language, objects and context as equal elements that render her work so unique.

(Header-Photo and all studio shots by Enes Kucevic for BMW)

The Art Car designed by the American concept artist Jenny Holzer is adorned with messages which “will probably never become void”. Her concept is based on traditional colours and materials used in motor racing.

To allow the characteristic BMW colours blue and white to remain visible during the 24-hour race at Le Mans, she used reflecting chrome letters and phosphorescent colours. During the day the sky is reflected in the letters, during the night the foil is desorbing again the saved daylight in blue.

At the beginning of May 1999, this Art Car participated in the preliminary qualification for the 24-hour race at Le Mans, but did not take part in the actual race. However, a further BMW V12 LMR was driven to victory in the race by Joachim Winkelhock (D), Pierluigi Martini (I) und Yannick Dalmas.